New Zealand business demography statistics at February 2020 (on statistical area 2 2020)


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29 Mar 2021

This dataset was first added to Stats NZ Geographic Data Service on 29 Mar 2021.

Business demography statistics

Business demography statistics provide an annual snapshot (as at February) of the structure and characteristics of New Zealand businesses. Statistics produced include counts of enterprises and geographic units by industry, geography such as region or statistical area 2 (SA2), institutional sector, business type, degree of overseas ownership, enterprise births, enterprise deaths, survival rate of enterprises and employment levels.

The series covers economically significant private-sector and public-sector enterprises that are engaged in the production of goods and services in New Zealand. These enterprises are maintained on the Statistics NZ Business Register (BR), which generally includes all employing units and those enterprises with GST turnover greater than $30,000 per year.

For further information:

Statistical geography

This dataset provides data for the SA2 geography (SA22020_V1_00). Names are provided with and without tohutō/macrons. The name field without macrons is suffixed ‘ascii’. Data for earlier years is available in NZ.Stat– see Geographic units by industry and statistical area 2000-2020.

Geographic units

The geographic unit represents a business location engaged in one, or predominantly one, kind of economic activity at a single physical site or base (e.g. a factory, a farm, a shop, an office). Geographic units are unique to enterprises and an enterprise unit can have one or many geographic units (business locations). Typically, an enterprise unit only has a single geographic unit, unless the enterprise has paid employees who permanently work at more than one location. Geographic units can be transferred between enterprises (e.g. enterprise B purchases a factory (a geographic unit on the BR) as a going concern from enterprise A).

Employee count data

Employee counts (ECs) are sourced from the Inland Revenue employer monthly schedule (EMS) tax form.


The Australian and New Zealand Standard Industrial Classification (ANZSIC) 2006 is used to compile Business Demography statistics. The classification can be viewed and downloaded from Ariā.

ANZSIC 2006 divisions are:

A Agriculture, Forestry and Fishing

B Mining

C Manufacturing

D Electricity, Gas, Water and Waste Services

E Construction

F Wholesale Trade

G Retail Trade

H Accommodation and Food Services

I Transport, Postal and Warehousing

J Information Media and Telecommunications

K Financial and Insurance Services

L Rental, Hiring and Real Estate Services

M Professional, Scientific and Technical Services

N Administrative and Support Services

O Public Administration and Safety

P Education and Training

Q Health Care and Social Assistance

R Arts and Recreation Services

S Other Services

Total Industry


Enterprise, geographic unit, and EC counts are randomly rounded. Due to rounding, individual figures may not sum to the published totals.

Quality limitations of fine-level data, including SA2-level data

We recommend caution when using fine-level regional and industry business demography data. The Business Register (BR) supports quality national-level and aggregate industry-level statistics but is not designed to provide quality fine-level regional or industry statistics. The BR update sources can have timing lags and less robust information for small and medium-sized enterprises. These quality weaknesses can be highlighted in fine-level business demography statistics.

For more information about data quality and available data go to DataInfo+.

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